In the earlier days, reimbursement was based on the costs a facility incurred when caring for a particular resident.

For a long time, I defined professional success as defining, creating and selling the next wheel. Create the next Facebook. The next Uber. The next Google. T...

Marketing has changed dramatically in the last few years and it's time for the nursing homes and assisted living facilities of the world to join the bandwago...

Your online reviews significantly influence your resident's decision of coming to your facility or your competition across town or down the block. We are use...

Have you wondered whether you need to begin taking Instagram and Snapchat more seriously for your business? Many people think these are still for the younger...

Generally, we don’t associate digital advertising with artwork and creativity. Yet, the pros use their creative talents to maximize their return on their pai...

The world's inhabitants create a really crowded space on social media. They each have their own goals and purposes for their interaction on the various platf...

By: Dan Moyle the 'Inbound Evangelist' Dan works for Interview Valet which is a PR and marketing agency for podcasts. He works directly with the owner of the...